Food trends in the population are continuously evolving. Consumers are more careful and want more information about what they buy  because choosing a correct diet is important, especially for people with intolerance to certain foods. Franchi chose to focus precisely on these new health demands and in 1997 developed a product that at the time was unique - Giano Senz’altro - a cooked ham certified as free from gluten, casein, lactose, glutamate as well as polyphosphates and vegetable proteins. Given the success of the product, the range with “fewer ingredients and more assurance” has gradually grown and today comprises more than 15 different items.